AIR JORDAN XX3
Michael Jordan made 23 one of the most famous numbers in sports history, and it made sense that the Air Jordan XX3 was the most anticipated sneaker in footwear history. Tinker Hatfield returned to lead the design, and his take included new technology and craftsmanship to deliver a timeless addition to the Air Jordan line.
The XX3 was the first basketball shoe to incorporate the Nike Considered construction system, which reduced waste and used environmentally friendly materials without affecting the performance of the shoe. MJ's initials are stitched on each colorway's upper. The XX3 features a hand-stitched upper, articulated chassis, full-length quilted bootie, carbon fiber shank plate and reinforced quarter panels.
The XX3 has the lowest profile midsole of any of the Air Jordans. Cushioning is supplied by Zoom Air and tuned IPS pillars. The tongues of each shoes feature two different logos: the left shoe has a Jumpman and the right shoe has the "23" logo. The outsole was modeled after MJ's thumbprint. The print is also seen on the inside of the tongue to represent the impact and identity of Michael Jordan. MJ's signature was also included on the toe box.
To create buzz around the Air Jordan XX3, 23 pairs of the Titanium model were released at the top 23 locations in the United States, retailing for $230. An All-Star colorway was released in February of 2008 and other colorways including the White/Red, Grey/White/Black/Gold and Stealth were released shortly after. A series of three more versions were produced to commemorate Jordan's three teams: Black/University Blue/White for UNC, Black/Red/White for the Bulls and Black/Royal/White for the Wizards. After the general releases, 23 pairs of a black/red XX3 were released at the top 23 locations just like the Titanium launch.
The XX3 could be seen on many NBA players throughout the season. Chris Paul, Ray Allen and Carmelo Anthony wore the Air Jordan XX3 in the NBA All-Star game. The Air Jordan XX3 was the last numbered Air Jordan shoe in the series. Future Air Jordans would be named for the year it was created.
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